HOUGHTON, N.Y. – Houghton College has entered into an agreement with Adidas and ADPRO Sports of Buffalo that makes Adidas the official supplier of apparel and uniforms for Highlander athletics teams.
The agreement extends an initial contract between ADPRO and Houghton that was signed two years ago but did not include brand exclusivity.
The purchasing agreement ensures consistency of look and quality of the Houghton brand on practice and game apparel for its 18 intercollegiate teams.
"We are pleased to extend our agreement with ADPRO as they have been a faithful partner and supplier the past two years," said Houghton Director of Athletics
Matthew Webb. "Choosing to commit to Adidas will bring more continuity and brand consistency to our department. The apparel and uniform offerings from Adidas will serve all our sports well. We are excited to continue our partnership with ADPRO and to begin a new partnership with Adidas."
Adidas and ADPRO will provide Highlander Athletics numerous incentives over the course of the agreement, along with additional promotional and marketing opportunities.
"ADPRO Sports is excited to extend our partnership with Houghton College. Taking the Highlanders to an all school Adidas platform is a perfect 'next step' in the advancement of our relationship," said ADPRO Vice President for Business Development Scott Corcoran. "We look forward to watching the Houghton student-athletes achieve success in their respective sports, and in the classroom."
ADPRO Sports has been serving the collegiate marketplace for more than 20 years out of their headquartered facility in Buffalo, N.Y. Their 88,000 square foot facility contains full in-house production and fulfillment capabilities.
ABOUT ADPRO SPORTS
ADPRO Sports is one of the nation's largest team sports dealers and branded merchandise providers, representing major industry leaders such as Nike, Under Armour, Adidas, New Era Cap Company, and many other brands. The full-service, in-house production and fulfillment company specializes in all aspects of custom branded merchandise for both sports teams and corporations. ADPRO Sports is one of the country's largest Nike Team dealers, an official NFL premium licensee, and is working with a growing list of NHL and NBA teams. ADPRO provides uniforms and apparel, along with custom branded merchandise to more than 250 colleges, 500 high schools, and hundreds of corporations nationwide such as M&T Bank, Ingram Micro, Blue Cross Blue Shield of WNY and Tim Hortons Café & Bake Shop.
ABOUT HOUGHTON COLLEGE ATHLETICS
Houghton College's 18 intercollegiate teams compete in the Empire 8 Conference of NCAA Division III. The Department of Athletics motto of "Excellence for the Glory of God" is foundational to each team's commitment to achievement on the field of play, dedication to academic success, and exemplifying Jesus Christ in character development and sports ministry.
