The NCCAA #KingChasing program uses the four values of the Game Plan 4 LIFE – Love, Integrity, Faith, and Excellence – to enhance the purpose of collegiate athletics to be more than winning championships. The mission of the #KingChasing program is to keep Christ at the center of the student-athlete experience.
  
NCCAA member institutions have the opportunity to be named an NCCAA #KingChasing Institution on an annual basis. Earning this title will showcase the institution's commitment to integrating Christ within its athletic department. The top three point-earning institutions will be finalists for the NCCAA #KingChasing Institution of the Year.

Houghton Athletics was chosen as the inaugural #KingChasing Institution of the Year in 2022.

The #KingChasing Standards are foundational elements that athletic department staff and student-athletes commit to represent and uphold.