HOUGHTON, N.Y. – Houghton University has signed an exclusive five-year purchasing agreement with adidas and BSN SPORTS that ensures consistency of look and quality for the Houghton Highlanders brand.
This continues Houghton's partnership with adidas, which began in 2018, and it teams Houghton with one of the largest providers of team sports solutions in the country. BSN SPORTS will be the official provider of uniforms, apparel, footwear, equipment and accessories for all 17 varsity programs, supplying adidas gear to the department's student-athletes, coaches, and community through this partnership. In addition, BSN SPORTS will support official online team stores where fans can purchase exclusive licensed gear across multiple brand partners.
"We are excited to partner with BSN SPORTS as our new athletic apparel and equipment provider," said Director of Athletics Matthew Webb. "BSN has a history of servicing intercollegiate athletic departments, and with their newly formed relationship with adidas, we are now in a position to formally partner with them. BSN brings a professionalism and brand awareness that we are excited to be part of."
ABOUT HOUGHTON UNIVERSITY ATHLETICS
Houghton University's 17 intercollegiate teams compete in the Empire 8 Conference of NCAA Division III. The Department of Athletics motto of "Excellence for the Glory of God" is foundational to each team's commitment to achievement on the field of play, dedication to academic success, and exemplifying Jesus Christ in character development and sports ministry.
ABOUT BSN SPORTS
BSN SPORTS is a leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 150,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game-changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit
www.BSNSPORTS.com.
ABOUT adidas
adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.
